SPORTS ADVISORY FOR OWNERSHIP, FRONT OFFICES, AND ATHLETES

Championship judgment. Two decades in the making. Available now.

Perennial is the advisory practice of Jared Porter, a 20-year sports executive and four-time World Series champion. Ownership groups, front offices, and athletes get championship-level judgment without the salary, equity, or ramp-up time of a full-time hire.

20+
Years in and advising professional sports front offices
4
World Series championship teams; senior decision-maker on two (Red Sox '13, Cubs '16)
10+
Front office hires he identified and developed who are now C-suite executives across MLB
3
Sports advised: baseball, football (soccer), and hockey, across three continents
WHY PERENNIAL

One Operator. Every Angle.

Most advisors know one sport or one function. Jared Porter has built championship-caliber front offices, evaluated global club acquisitions, advised at the ownership level, and built the systems, on the field and off it, that turn a good season into a sustainable winning culture.

That kind of judgment almost never leaves the building. Now it does.

"If it happens in a front office, a boardroom, or a locker room, I've lived it."
Jared Porter Founder, Perennial Sports Advisory
SERVICES

Four Ways To Engage

Ownership & M&A Advisory

Due diligence, valuation, and operational assessment for ownership groups pursuing club acquisitions, primarily in global football (soccer).

BEST FORInvestors & ownership groups

Front Office & Operations Advisory

Organizational design, roster and payroll strategy, executive search, and operational and strategic evaluation and build for professional front offices.

BEST FORGMs & front office leaders

Athlete Evaluation

A baseball evaluation track record now proven across hockey and football (soccer), applied to players, prospects, and coaching hires.

BEST FORScouting & player development

Athlete Performance & Wellness

Mental performance and wellness programs for professional, collegiate, and youth athletes, and the organizations built around them.

BEST FORAthletes & organizations
HOW PERENNIAL WORKS

Engagement Models

Championship-level judgment, without the salary, equity, or ramp-up time of a full-time hire.

Retainer Advisory

Ongoing, embedded strategic counsel for an ownership group or front office, available as decisions arise rather than on a fixed project clock.

BEST FORStanding GM or ownership counsel

Project-Based

Defined-scope engagements built around a specific deliverable: due diligence, organizational assessment, or executive search.

BEST FORAcquisitions & searches

Board & Ownership Advisory

Strategic counsel at the investment and governance level, translating operating detail into decisions ownership can act on.

BEST FORInvestment committees & boards
THE OPERATOR

A Rare Operating Profile

Porter built his career across four Major League Baseball organizations, the Red Sox, Cubs, Diamondbacks, and Mets, including senior decision-making roles on two World Series championship teams, then served as SVP and Assistant General Manager of the Diamondbacks before becoming EVP and General Manager of the New York Mets. He is regarded as one of the top baseball talent evaluators in the world, with the track record to match.

Since then, he has expanded into global football (soccer), advising ownership groups on club acquisitions; into hockey, directly advising an NHL GM and front office; and into Mexican professional baseball, advising a club in the LMB. He has led strategy for a sports technology company and co-founded a mental performance and wellness company. He is conversational in Spanish and will travel anywhere in the world, including for extended periods, when the work calls for it.

  1. 2004–2020Rises Through MLBIntern to senior decision-maker across the Red Sox (three World Series titles), the Cubs (a World Series title), and the Diamondbacks.
  2. DEC 2020–JAN 2021EVP & GM, New York MetsLed full front office operations for a Major League Baseball franchise, from roster construction to trade and free agency strategy.
  3. 2021–2025Global M&A and BlendAdvised ownership groups on football (soccer) club acquisitions across Europe and Latin America; co-founded Blend, a mental health and wellness company for athletes.
  4. 2026Expands FurtherNHL hockey advisory, front office and process buildout, Latin American baseball operations, and strategic leadership for a sports technology company.
  5. TODAYPerennial Sports AdvisoryOne throughline across every sport: objective rigor and human insight.
PHILOSOPHY

Objective Rigor. Human Insight.

Data-Driven, Not Data-Only

Advanced analytics set the floor for every recommendation, never the ceiling. The model informs the decision; it doesn't make it alone.

Fluent in EQ

Reading the pulse of players and player leadership as fluently as the data. The best analysis is worthless if it can't be delivered to the people who have to act on it.

Modernizes Legacy Thinking

Current-era operating practices, from analytics infrastructure to athlete performance systems, brought into organizations that move slower than the market around them.

Comfortable With Cold Decisions

The unemotional call, made when the data demands it, even when it's unpopular with the room. Objectivity is a service, not a personality trait.

Let's Talk

Championship judgment. Two decades in the making. Available now.

Jared Porter, Founder jp@perennial-sports.com
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© 2026 Perennial Sports Advisory Ownership & M&A · Front Office Ops · Athlete Evaluation · Athlete Wellness